UC-289
Gold-Base Cross-Sell Propensity
Joins product holding and tenure into one customer view and ranks cross-sell targets across the 2.71 million gold customer base.
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The Challenge
2.71 million gold customers sit alongside vehicle, housing, MSME, insurance and microfinance products, but holdings are not joined into one view, so cross-sell is untargeted.
How It Works
- Ingests customer, product-holding and tenure data with PII masking.
- Propensity models score cross-sell likelihood per product.
- Feeds ranked targets by segment and branch to the field.
What It Removes
- Siloed product views
- Untargeted cross-sell
- Manual customer segmentation
Input Data RequirementsCustomer 360 data, product holdings, tenure
Output FormatCross-sell propensity lists, customer segments, branch-level targets
“The 2.71 million customers we already have become the cheapest growth we will ever buy.”