UC-277
FMCG Demand & Distribution Optimiser
Forecasts secondary sales by SKU and territory, plans cheapest delivery routes and flags irregular promotion patterns.
TBDBuild Duration
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The Challenge
Territory demand is unforecast and delivery routes are costed by habit, while promotion schemes are already a governance concern surfacing as board red flags.
How It Works
- Ingests secondary sales, distributor records and promotion data.
- ML/DL forecasting, VRP route optimisation and promotion anomaly detection.
- Feeds territory forecasts, route plans and promotion flags to distribution.
What It Removes
- Unforecast territory demand
- Costly habitual delivery routes
- Undetected promotion abuse
Input Data RequirementsSecondary sales by SKU and territory, distributor records, delivery/route data, promotion scheme records
Output FormatSKU/territory secondary-sales forecasts, cheapest delivery routes, irregular promotion-pattern flags
“Every territory stocked to its real demand, every route priced, every scheme watched.”