UC-277
FMCG Demand & Distribution Optimiser
Forecasts secondary sales by SKU and territory, plans cheapest delivery routes and flags irregular promotion patterns.
TBDBuild Duration
TBDIndicative ROI
The Challenge
Territory demand is unforecast and delivery routes are costed by habit, while promotion schemes are already a governance concern surfacing as board red flags.
How It Works
- Ingests secondary sales, distributor records and promotion data.
- ML/DL forecasting, VRP route optimisation and promotion anomaly detection.
- Feeds territory forecasts, route plans and promotion flags to distribution.
What It Removes
- Unforecast territory demand
- Costly habitual delivery routes
- Undetected promotion abuse
Input Data RequirementsSecondary sales by SKU and territory, distributor records, delivery/route data, promotion scheme records
Output FormatSKU/territory secondary-sales forecasts, cheapest delivery routes, irregular promotion-pattern flags
“Every territory stocked to its real demand, every route priced, every scheme watched.”