UC-273
Conglomerate Customer-360 & Cross-Sell
Resolves one customer identity across five business lines and drives next-best-product, churn and LTV-led personalised offers.
TBDBuild Duration
TBDIndicative ROI
The Challenge
The same family is invisible across jewellery, gold loans, money transfer, hypermarket and phygicart, so cross-line ownership is lost. Rivals run CDP personalisation without owning all five lines.
How It Works
- Ingests customer records from all five lines with consent data.
- Identity resolution builds one profile; models score NBP, churn and LTV.
- Drafts multilingual offers - a person approves every campaign.
What It Removes
- Siloed customer records
- Generic one-size campaigns
- Missed cross-line ownership
Input Data RequirementsCIINFOS POS + loan + money-transfer customer records, hypermarket and phygicart data, contact/consent data, campaign-response history
Output FormatUnified customer profile, next-best-product recommendations, churn and LTV scores, drafted multilingual offers
“The same family seen as one customer across five lines - the edge rivals without the roof cannot copy.”