UC-772
Improve Retention and Win-Back to increase output and recover lost value
Churn risk scored per account and the offer matched to the customer it will actually move.
TBDBuild Duration
XXXXIndicative ROI
XXXXBuild Cost
XXXXValue
The Challenge
The opportunity is to eliminate one blanket offer sent to everyone, discounts given to customers who would have stayed, and win back attempted after the customer has already switched. The proposed workflow is source-linked, but the current operating baseline and financial value remain illustrative until validated with the client.
How It Works
- Combines usage, payment, tenure, service contact and competitive price signals per account.
- Scores churn risk and models which offer changes the outcome for that customer.
- Runs the campaign and measures the incremental effect against a control group.
What It Removes
- One blanket offer sent to everyone
- Discounts given to customers who would have stayed
- Win back attempted after the customer has already switched
Input Data RequirementsCustomer usage and billing history, service contacts and complaints, tenure and plan data, competitor pricing signals
Output FormatChurn risk score per account, offer recommendation by segment, incremental retention against control
“Which customers will leave this month unless we do something?”