UC-447
Ad Inventory Yield & Floor Pricing
Forecasts impressions by audience segment across linear and digital, sets floor prices per deal, and warns where make-goods build.
TBDBuild Duration
XXXXIndicative ROI
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The Challenge
Inventory sells on rate cards set once a quarter while delivery runs ahead or behind every week, and shortfalls are repaid in make-goods. Linear, connected-TV and programmatic sales sit apart.
How It Works
- Reads booking and traffic systems, audience measurement, bid logs and delivery reports.
- Forecasts deliverable impressions per segment and prices remaining inventory on demand.
- Sets floor prices in the ad server and flags make-good exposure to the sales lead daily.
What It Removes
- Quarterly rate cards set from last year's averages
- Manual reconciliation of delivery against booked
- Late discovery of under-delivering campaigns
Input Data RequirementsBooking and traffic systems, audience measurement data, programmatic bid and clearing logs, delivery reports, rate cards and deal terms
Output FormatDaily floor-price and inventory release recommendation with forecast delivery and make-good exposure per campaign
“We find out a campaign is under-delivering in week eight, then give the inventory away to put it right.”