UC-190
Brand & Digital-Estate Consolidation
Inventories every brand, domain, site and social asset across both companies and drives the post-close rationalisation.
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The Challenge
Brands, domains and digital properties accumulate across two companies with no single owner, so stale sites and unmanaged accounts linger for years - a cost and a security surface.
How It Works
- Discovers and inventories brands, domains, sites and social accounts.
- Scores each asset on usage, value and risk.
- Drives a rationalisation plan - retire, redirect, retain - to completion.
What It Removes
- Unknown inventory of digital assets
- Stale sites and accounts lingering
- Brand decisions without a full map
Input Data RequirementsDomain registries, web and social account inventories, brand registers, analytics
Output FormatComplete digital-estate inventory, rationalisation plan and tracker
“Every domain and account we own, found and decided - nothing left to rot.”