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Industry · OILFIELD SERVICESFunction · Marketing & Pricing
UC-145

RunRate Value-Based Pricing Engine

Learns what each customer and basin will pay, keeps quotes above a floor, and passes tungsten spikes through a materials clause.

TBDBuild Duration
TBDIndicative ROI

The Challenge

Prices are set by district judgement and catch up to material spikes quarters late - the gap comes straight out of margin. Nobody sees price discipline across districts.

How It Works

  • Ingests quote history with win-loss, realised run prices, tungsten feed and competitor notes.
  • Models willingness-to-pay by customer and basin; sets target and floor per quote.
  • Adds the materials clause, flags win likelihood live and drafts price-change notes.

What It Removes

  • Quotes drifting below what work is worth
  • Material spikes reaching prices a quarter late
  • No cross-district view of price discipline
Input Data RequirementsQuote history and win-loss records, realised prices of past runs, live tungsten price feed, competitor price notes
Output FormatTarget and floor price per quote, materials-clause wording, win-likelihood indicator, drafted price-change notes
Material cost jumps flow into prices in days, and every price conversation ships with its evidence.
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