UC-742
Improve Discovery and Conversion to win more work and protect margin
Search, ranking and merchandising tuned to what Arabic speaking shoppers actually buy.
TBDBuild Duration
XXXXIndicative ROI
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The Challenge
The opportunity is to eliminate products that exist in the catalogue but are never found, search ranking tuned by hand once a season, and arabic and English searches returning different results. The proposed workflow is source-linked, but the current operating baseline and financial value remain illustrative until validated with the client.
How It Works
- Reads search queries, click and basket behaviour, catalogue attributes and stock position.
- Ranks results on conversion and margin as well as relevance, in Arabic and English.
- Tests changes against a control group and reports the incremental revenue.
What It Removes
- Products that exist in the catalogue but are never found
- Search ranking tuned by hand once a season
- Arabic and English searches returning different results
Input Data RequirementsSearch and browse logs, order and basket history, catalogue attributes and imagery, stock availability
Output FormatTuned search and category ranking, zero result and low conversion query list, incremental revenue against control
“Why did that search return nothing when we had the product in stock?”