UC-1003
Marketing Spend
Map every live audience against every live buy, name the cohorts paid for twice and the placements with no measurement, and propose the suppression or the tag with the reach impact shown.
12 weeksBuild Duration
XXXXIndicative ROI
XXXXBuild Cost
$XXXM/yrValue
The Challenge
Ulta Beauty runs Adobe Real-Time CDP, Journey Optimizer and Customer Journey Analytics, and launched Ulta AI with agentic checkout in April 2026. Advertising spend is not published, and audience overlap across buys is not visible.
How It Works
- Reads and connects the source records named in the proposal.
- Map every live audience against every live buy, name the cohorts paid for twice and the placements with no measurement, and propose the suppression or the tag with the reach impact shown. Which member gets which offer belongs to Loyalty Reactivation.
- Publishes a source-linked recommendation for Chief Marketing Officer approval and records the decision.
What It Removes
- Manual reconciliation across disconnected records
- Decisions made after the value or risk is visible
- Recommendations without source-linked evidence
Input Data RequirementsOperational, financial and reference records named in the ulta_beauty proposal for Marketing Spend.
Output FormatMarketing Spend decision view with ranked actions, source links, confidence and a named owner.
“Marketing Spend turns existing records into a source-linked decision with a named owner.”